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Is AI set to revolutionise the Marketing Industry?

Unprecedented volumes of data and advances in AI are transforming the marketing services industry, according to a report released today by leading technology advisory and investment firm GP Bullhound.

AI and the Services Revolution reveals that investments in marketing-related AI have grown steadily, with $2.5bn of investments in emerging companies in 2018 – and $1bn invested in Q2 2019 alone. A total of $11bn has been invested in the sector since 2014.

While North America accounts for the majority of funding into AI marketing companies with a yearly volume of around $1.5bn in 2014-2018, Europe is showing the highest growth rate. The European market grew to represent 30% of all transactions in H1 2019, while Asian transactions have declined from 20% in 2018 to only 5% as of H1 2019.

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